From eloquence to rhetoric. For a theory of electoral political discourse

Abstract

The aim of this study is to propose a theory for politicians in their quest for power through election campaigns. The trilogy of silence, rarefaction and balance requires observation of political leaders. Depending on the modus operandi, the candidate or politician opts for one of these concepts. Silence does not mean cowardice or a failure to speak out, but a strategy matured by its initiator. The rarefaction of speech is a language strategy that characterizes vagueness, while the presentation of the balance sheet remains the means most admired by the population or the electorate.